How can retail RDNs engage more with the Hispanic community and what is important to this audience in terms of food and nutrition? We continue our look at marketing to Hispanic shoppers and specific considerations for successfully interacting with this population.
Maribel Alchin RDN MBA LDN, a former retail dietitian with Meijer, was raised in Mexico for 8 years and her family continues to follow many cultural food traditions. She has helped retailers “get it right” when it comes to attracting and retaining Hispanic customers. She provides these valuable insights that retailers should know about marketing to Hispanic customers:
It is a common assumption that you can’t have too many choices. This is particularly true in the grocery aisles, with the average store stocking nearly 40,000 items. While many shoppers value variety, too many choices can lead to confusion. This is often seen in the egg case.
Supermarket dietitians certainly appreciate the opportunity to promote the produce department with its abundance of nutrient-rich products. Dan Fechte, Produce Manager for Schnuck Markets, Inc. shares insights about his accountabilities that ensure high quality, fresh produce is available for consumers and how RDs can help educate shoppers.
The frequency of canned food consumption overall in the US has been on a steady decline over the last several years. The misconceptions about the nutritional quality of canned foods, and their decreasing usage rate may actually be contributing factors to the nutritional inadequacy of the American diet.
If you ask consumers about their comfort level in the meat department you’ll hear a variety of responses with most comments centered around their confusion. From what cuts of beef to use in recipes to how to store seafood, shoppers are looking for guidance that helps move them from confusion to confidence when purchasing and preparing tasty and nutritious meals that include meat, poultry and seafood.