How can retail RDNs engage more with the Hispanic community and what is important to this audience in terms of food and nutrition? We continue our look at marketing to Hispanic shoppers and specific considerations for successfully interacting with this population.
Maribel Alchin RDN MBA LDN, a former retail dietitian with Meijer, was raised in Mexico for 8 years and her family continues to follow many cultural food traditions. She has helped retailers “get it right” when it comes to attracting and retaining Hispanic customers. She provides these valuable insights that retailers should know about marketing to Hispanic customers:
The Reasor’s dietitian team is the winner of the RDBA and Quaker Oatmeal on the Go contest. As the contest winner, Reasor’s will have access to the pictured oatmeal truck for promotions of oatmeal in their stores during January, Oatmeal Month and perfect timing for having the truck in store.
It is a common assumption that you can’t have too many choices. This is particularly true in the grocery aisles, with the average store stocking nearly 40,000 items. While many shoppers value variety, too many choices can lead to confusion. This is often seen in the egg case.