Put a dietitian in a clinical setting and she feels at home as she’s been trained to be successful in this environment. But at retail, the players are different, the business goals create a pressure cooker environment, and health and wellness is still a relatively new business driver.
As the trends of plant-forward eating and protein converge, retail dietitians may face challenges in providing guidance to shoppers in light of common misperceptions about popular plant proteins like soy. Despite scientific evidence supporting the benefits of soy-based foods, many misperceptions are common. In this story are some prevalent myths followed by the facts on soy to help address consumer questions.
Retail dietitians are thrown into a host of communication occasions, which range from managing questions from shoppers in the store aisles to presenting to senior leadership at their companies. Understanding and perfecting non-verbal communication can help you be more effective in all your communications.
A great food demonstration can be a powerful thing. Whether done in a store, on Facebook live, or for a community presentation, when done correctly, a demo allows your audience to experience the positive benefits of your product(s) and see how the items may make their life easier, more affordable and healthier. Here are some tips to make certain your product demonstrations increase sales and meet consumer needs.
One of the hottest trends in 2018 is the movement towards more frequent plant-forward meals. From family favorites like tacos to trending items such as bowls and meatless burgers, there are countless ways for your shoppers to choose vegetarian meals more frequently.
Recent research from The Hartman Group (2017), indicates that 83% of consumers surveyed were familiar with the term sustainability. As a retail dietitian, you may see shopper interest in this topic play out with purchasing decisions being made and by questions being asked. From climate change to food waste, it is easy to see why customers may be concerned, but to food communicators, the total sustainability issue can be overwhelming. The abundance of misinformation about products and companies, however, provide great opportunities for marketing and education.
Nowadays there is a plethora of eggs offered in the grocery store – from cage-free to free range, organic to vegetarian, or brown vs white – often leading to consumer confusion. This session will provide an overview of the various retail egg options with a focus on the different hen housing systems and their impact on food safety, hen health and well-being, the environment, and food affordability. The speakers will also share an overview of the nutritional differences between egg types as well as practical information retail dietitians can share with their shoppers.