Snacking is happening more often than true meal occasions and has grown to define much of the way we eat. The National Confectioners Association (NCA) teamed up with The Hartman Group to learn more about the growing snacking trend and confectionery snacking, in particular.
Nearly 1,900 new product Consumer Packaged Goods (CPG) brands were launched in 2011-2012. What set the leaders apart? Innovation that delivers value. And according to Information Resources, Inc. (IRi), 27% of the 2012 Pacesetters touted better-for-you benefits.
Several recent reports have highlighted a shifting consumer mindset—one that's no longer focused on dieting and what's NOT in food (i.e.,calorie free, low calorie). This represents a distinct change and one that dietitians have been working toward for a long time.