You’re a dietitian. What can you possibly learn from a marketer? Quite a bit, if you work for a retailer. Getting outside of the “nutrition box” is one of the biggest challenges faced by retail dietitians, especially if you’re new to the industry. When I was working for the Central Market Division of the H.E.B. Grocery Company, my most important mentors were those in operations and, yes, marketing.
There has never been a better time to be a registered dietitian (RD), both in terms of positive impact on public health and professional opportunities. But... it's up to the RD to make the biggest impact possible. Here are some tips to help retail RDs lead the way, developing relationships that will build store loyalty while moving the needle on public health.