Delivering superior value to customers is essential when attempting to establish and maintain long‐term customer relationships, a key goal of food retailers. Retail Dietitians possess unique skills and expertise that can contribute directly to this goal, while delivering incremental sales lifts beyond traditional marketing plans that rely on the 4P’s (for more on the 4 P’s, see Marketing: A Discussion for Retail Dietitians Part 1: The 4 Ps of Marketing). The central theme of value-added marketing is a customer-centric approach.
You’ve probably heard of the “4 P’s” of marketing first coined in the 1960’s including Product, Price, Promotion and Placement. Food retailers invest vast amounts of time and effort to put the right product in the right place, at the right price, at the right time. Retail Dietitians can successfully align their efforts to guide customers toward healthful choices with the retailer’s overarching marketing plan. This type of value-added marketing can drive sales of nutritious foods while enhancing customer loyalty.
Retail dietitians are leaders, guiding their shoppers and coworkers in a healthier direction through positive food choices. But how can we become even better leaders in our corporate work settings? Learn a lesson from one of the greatest leaders in our country that we can apply to our leadership style today.
Nearly 50 retail dietitians gathered for one-on-one business coaching sessions, networking, and a presentation by RDAB CEO Phil Lempert at RDBA and Fleishman-Hillard's signature event, "What's in Store for You," held alongside the Academy of Nutrition and Dietetics (AND) Food & Nutrition Conference and Exhibition (FNCE).
Negotiating can be one of the most difficult parts of a job. You often feel like you have to be a little more assertive (or tough) than usual. However, expert advice runs the contrary: you should be yourself. How does being your authentic self get you better results?