By RDBA Executive Director Annette Maggi, MS, RDN, LD, FAND
Retail dietitians looking to have impact on their company’s business should look no further than deli and the fresh prepared departments of their store. According to FMI’s Power of Fresh Prepared study, deli sales are outpacing every other fresh department with a 3.3% increase in dollars, 3.6% in volume and 3.8% in trips. Sixty-five percent of consumers love the convenience of fresh prepared and 11% believe shopping this department helps them lower food waste.
Where the opportunity exists, however, is with the 25% of consumers who indicate fresh departments lack health. Sales data shows that products like fried chicken, pizza and sandwiches are losing velocity while sushi, salad bars and rice bowls are experiencing rapid growth. Shoppers are seeking options in fresh prepared that align with their healthy lifestyles.
To help your grocer capitalize on the fresh prepared trend, consider the following ideas:
In fresh prepared, shoppers seek convenience, multi-cultural foods and flavors, and health. By following these tips, retail RDs can ensure health is part of the program in fresh prepared.