Allison Beadle, MS, RD, LD
Editor, RDBA Weekly
We’re hitting the part of the year where food trend forecasters begin proclaiming their visions for the year ahead. No doubt, you’ll be hearing more about 2014 food trends right here at RDBA Weekly, but what’s a retail dietitian to do with all of this?
Perhaps never before have we been so obsessed with food trends—the mere act of tracking food trends has become a trend itself. But hey, we’re in the midst of a food renaissance and everyone wants to know what’s next. This is where you come in. As a retail dietitian, translating food trends gives you the opportunity to educate your company leadership on what the trends mean and how to leverage them (or not) for business. This helps reinforce your expertise beyond nutrition and will help build your influence with leadership.
But how do you get started? It’s simple. Here’s a quick run-down on how you can become a food trends translator for your retailer:
Retail dietitians are in a unique position to serve as trend translators—you can help your leadership make sense out of the food trends, which often feel like fashion trends that shift with the seasons. This provides you with an opportunity to use your natural analytic skills (it seems this is a genetic trait of all dietitians!) while flexing your creativity and providing insights to help grow the business.