In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.
While many supermarkets have Registered Dietitian Nutritionists on staff, some are also looking into the feasibility of hiring health coaches. Let’s take a look at the differences between these two disciplines and the value they may bring to the retail setting.
How can retail RDNs engage more with the Hispanic community and what is important to this audience in terms of food and nutrition? We continue our look at marketing to Hispanic shoppers and specific considerations for successfully interacting with this population.
Maribel Alchin RDN MBA LDN, a former retail dietitian with Meijer, was raised in Mexico for 8 years and her family continues to follow many cultural food traditions. She has helped retailers “get it right” when it comes to attracting and retaining Hispanic customers. She provides these valuable insights that retailers should know about marketing to Hispanic customers:
It is a common assumption that you can’t have too many choices. This is particularly true in the grocery aisles, with the average store stocking nearly 40,000 items. While many shoppers value variety, too many choices can lead to confusion. This is often seen in the egg case.