In today’s marketplace, data plays a critical role in helping retail dietitians guide shoppers on their health and wellness journey. SPINS data can help make your in-store engagement more impactful by focusing on the right products and the right ingredients at the right time.
Routines, cooking styles and eating habits definitely change during the summer months and our next Samplefest® will provide retail dietitians with consumer insights, product samples, resource materials and retail execution ideas that help shoppers make smart decisions when grilling and as related to staying hydrated.
While there are certainly some individuals who must monitor carbohydrate intake, or cannot tolerate gluten, many shoppers may be unnecessarily eliminating grain items from their diet and are missing out on the enjoyable, affordable and nourishing addition they provide to meals and snacks. The following strategies can help you debunk grain food myths and let shoppers feel good about reaching for that bakery baguette and box of pasta.
Emerging research supports the beneficial role omega-3s play in building and maintaining a healthy brain. In fact, 60% of the brain’s building material is lipid and the diet-brain health connection is growing in importance. Supermarket dietitians can play a significant role in communicating the different solutions available to help shoppers increase their consumption of omega-3s.
Retail dietitians are often on the forefront of food and nutrition trends, but knowing how and when to incorporate them into your programming can be challenging. Join Campbell’s nutrition and culinary teams to learn about what is trending and how to use these insights at the right time for the best results.
While social media can serve as a powerful platform for nutrition communication, its ever evolving nature can make it a challenge to stay up-to-date. March marks both National Nutrition Month and Caffeine Awareness Month – this webinar will be highlighting how to leverage relevant “moments” such as these, to engage with customers and clients using social media.
In today’s marketplace, shopper engagement on health and wellbeing must include social media interaction. But contrary to popular belief, the goal isn’t full dialogue on Twitter and Facebook. The varying social media platforms have different roles in shopper engagement.
Shoppers are seeking to understand ethical and sustainable food production methods, reviewing ingredient lists, and becoming aware that mindful eating practices can play an important role in overall well-being. As retail dietitians guide consumers toward healthier food choices, there are multiple ways that the trend of mindfulness can be incorporated to enhance educational efforts.