The Retail Dietitians Business Alliance (RDBA) will serve as the professional group to the more than 400 retail registered dietitians throughout the US that most often work in supermarkets helping customers and employees with food and nutrition issues.
RDBA will deliver a first-of-its kind retail business certification program for registered dietitians guided by an Advisory Board of industry experts. In addition to online and in-person training at key events, RDBA will offer opportunities through its newsletter, website, and special events for the community of retailers and dietitians to share information.
Our comprehensive educational content will provide insights to help retail industry leaders develop health and wellness strategies that support your business goals.
RDBA is on a mission to advance the business education and career development of current and future retail dietitians - and the reason is simple: we believe retail dietitians are uniquely positioned to profoundly impact public health while at the same time supporting the business of food retail. We hope you will join us!
Guided by industry leaders committed to the success of retail RDs, RDBA’s Executive Committee and Advisory Board include some of the industry’s most influential organizations and thought leaders.
Phil Lempert - President & CEO
Phil Lempert is an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Lempert is the founder and CEO or RDBA as well as appearing regularly on television including the TODAY Show, The View, Fox & Friends, FOX Business and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC.
Lempert is contributing editor of Supermarket News, and has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year.
Phil is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.
Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.
A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.
Allison Beadle MS, RD, LD - RDBA Weekly Editor
Allison Beadle, MS, RD, LD is the editor of the Retail Dietitians Business Alliance (RDBA) newsletter, RDBA Weekly. In her role with RDBA, she oversees content curation for the newsletter as well as marketing. In addition to her role with RDBA, Allison is president of Salt & Co., a strategic food and nutrition marketing consulting business, servicing brands, commodities, and professional organizations. Previously, Allison was senior vice president for Fleishman-Hillard, Inc. where, in addition to providing client counsel, she spearheaded What’s in Store, an initiative designed to bridge the gap between retail RDs and the food industry. She cut her retail teeth while working for the Central Market Division of the H.E.B. Grocery Company where she managed nutrition communications including developing and executing consumer nutrition education programs, marketing project management, and media relations.
Kim Kirchherr MS, RD, LDN, CDE - Executive Committee
Kim Kirchherr, MS, RD, LDN, CDE is on the executive committee of RDBA. For nearly ten years, Kim was the dietitian for Jewel-Osco where she drove health and wellness strategy and served as media spokesperson. Prior to working in the supermarket industry, Kim was a dietitian for hospital-based health and fitness centers and an outpatient education program, providing one-on-one nutrition education sessions and community outreach. Kim now works in nutrition communications and is a certified diabetes educator and experienced media expert, working with both national and regional traditional media as well as social media outlets. An active member of the Academy of Nutrition and Dietetics. Kim is currently president of Illinois Dietetic Association (IDA), immediate past Supermarket Subgroup chair of the Food and Culinary Professionals (FCP) Dietetic Practice Group (DPG), and past-president of the North Suburban Dietetic Association (NSDA). Kim was honored as the Recognized Young Dietitian of the Year in 2006 and Outstanding Dietitian of the Year in 2011 by the American Dietetic Association (ADA)/IDA. Kim was also among the national leaders of the ADA who were selected to attend ADA’s Leadership Institute in June 2009 and June 2011. The Institute is limited to fewer than 300 of ADA’s more than 70,000 national members.
Annette Maggi MS, RD, LD, FADA - Executive Director
Annette Maggi, MS, RD, LD, FADA is the Executive Director of the Retail Dietitians Business Alliance (RDBA). With five years of experience as a retail dietitian at Target followed by three years spent working with retailers across the country as the Sr. Director of Nutrition at NuVal LLC, Maggi brings extensive knowledge of the industry to her role as Executive Director. In addition to working with RDBA, she is President of Annette Maggi & Associates, Inc., a strategic nutrition marketing and communications consulting firm specializing in the interface between food manufacturers and retail grocers, and nutrition and regulatory issues. Maggi is a sought after resource in the nutrition and regulatory field with experience at Fortune 500 companies including Pillsbury, General Mills and Target. She is recognized as a distinguished speaker and writer, and has a reputation as a driven performer and partnership builder. In her role with RDBA, she will help build the organization with focus on education, membership and sponsor relations.
Jerry Rymont - Executive Committee
As VP/Publisher of Penton’s Food Group, Jerry oversees of the company’s media brands in the Food Retail market, including Supermarket News, Whole Health, Modern Baking and Baking Management Report. In his role, he is responsible for all aspects of the business including strategic planning, sales management, customer relationships, new product development and marketing.
Jerry began his business-to-business media career at Penton 15 years ago when he was brought on board as a regional territory manager for the company’s manufacturing titles. He has been in his current position in the Food Group for the last five years.
Prior to joining Penton, Jerry worked in the advertising agency business, most notably at Wyse Advertising in Cleveland where he handled many of the firms high profile and B2B accounts including The Cleveland Clinic, Kaiser Permanente, GE Lighting, and Timken.